SAP Customer Expertise, from Legacy CRM to SAP CX
Specialist consultants for the SAP customer landscape. We help you get more from SAP CRM today — and plan a confident move to SAP CX or Salesforce
Explore Our SAP ServicesOur SAP experience supports organisations in navigating complex legacy environments and planning effective transitions to future-ready platforms.
Many consultants naturally gravitate to the shiny new tools, and we understand the appeal. But a smooth transition depends on genuinely understanding the trusted SAP CRM that has run your business for years.
And that's exactly where we stand apart. Deep hands-on knowledge of legacy SAP CRM is becoming increasingly rare — but we know these systems inside out, from the data to the processes and customisations, so it can be migrated confidently to SAP CX or Salesforce, without the costly learning curve.
Trusted SAP CRM Experience Since SAP CRM 5.0
Our roots go back to SAP CRM 5.0 in 2005 — two decades of hands-on knowledge of how SAP and CRM systems are built, customised, and run. That depth becomes especially relevant now, as SAP has confirmed the end of mainstream maintenance for the SAP Business Suite 7 core applications on 31 December 2027, prompting many organisations to plan their next move.
◷ SAP Business Suite 7 mainstream maintenance ends 31 Dec 2027Where We Add Value
We are a specialised consultancy with deep expertise in CRM processes, high-volume customer data, customer data platforms, single customer view, and consent management. We focus on doing these things exceptionally well and integrating them into your enterprise landscape.
Legacy SAP Environment Expertise
Targeted, hands-on understanding of established SAP landscapes — SAP CRM, SAP ECC, SAP Marketing Cloud, CRM Middleware and SAP Cloud Platform Integration (CPI) — so nothing valuable is lost in a move.
SAP CRM to SAP CX Migration
Understand your trusted SAP CRM in depth, then plan and support a clean migration to the SAP Customer Experience (CX) suite — protecting your data, logic, and processes and adding value.
SAP to Salesforce Migration
With experience in both worlds, we can also support a move from legacy SAP CRM to Salesforce — or from SAP Marketing Cloud to Salesforce Marketing Cloud.
Sales, Service & Marketing Initiatives
Advisory and hands-on support for existing customer-facing solutions across SAP CRM, Sales Cloud, Service Cloud and Marketing Cloud — improving engagement and process quality.
Customer Data & Consent
Expert support with customer data initiatives — modeling, unifying, cleaning, and governing customer records and consent so your customer experience foundation is solid and compliant.
Integration into S/4HANA & Third-Party ERP
Connect SAP CRM or SAP CX processes into SAP S/4HANA — or into your existing third-party ERP — so customer and back-office data stay aligned.
From SAP CRM to SAP Customer Experience (CX)
Classic SAP CRM has served sales, service, and marketing for two decades, but SAP's innovation has moved to the cloud. SAP Customer Experience (SAP CX) is the strategic successor — a modular suite spanning sales, service, commerce, marketing, and customer data.
We help you plan the shift from SAP CRM to SAP CX — starting by truly understanding your current solution, then protecting the customer data and process logic that matter while enabling a connected, modern platform.
- SAP Sales Cloud & Service CloudModern, cloud-native sales and service engagement
- SAP Marketing & EmarsysCampaigns and marketing automation that scale
- SAP Customer Data CloudUnified customer identity, profile & consent
- Connected to your ERPNative links to SAP S/4HANA or third-party systems
Not Only SAP — a Path to Salesforce Too
Modernising doesn't always mean staying within SAP. Because we know both platforms well, we can help you move from legacy SAP solutions to Salesforce where that's the better fit for your business.
Legacy SAP CRM to Salesforce
Migrate sales, service, and account data from classic SAP CRM to Salesforce — mapping processes and customisations across both platforms so nothing critical is left behind.
SAP Marketing Cloud to Salesforce Marketing Cloud
Move campaigns, segmentation, and customer engagement from SAP Marketing Cloud to Salesforce Marketing Cloud, preserving audiences and journeys through the transition.
Our hands-on experience across both SAP and Salesforce means we can advise objectively on the right destination — and deliver the migration either way.
Why EMK Squared for SAP
A specialised consultancy with sharp focus. We don't try to be everything to everyone — we bring targeted, senior expertise to the SAP customer landscape.
Ready to Modernise Your SAP Landscape?
Let's start by getting to know your trusted SAP CRM, ECC or Marketing Cloud — then map a practical path to SAP CX, S/4HANA for Customer Management or Salesforce.